The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

Brazos County officials are distributing free backpacks, school supplies and gift cards for K-12 students on July 12 from 3:30 to 6:30 p.m. at the Bryan High Silver Campus Cafeteria.
Brazos County to distribute free school supplies
‘Back to School Bash’ invites K-12 families on July 12
Nicholas Gutteridge, Managing Editor • July 11, 2024
Texas A&M infielder Ali Camarillo (2) thros to first during Texas A&M’s game against Louisiana at the NCAA Bryan-College Station Regional Final at Olsen Field on Sunday, June 2, 2024. (Chris Swann/The Battalion)
Camarillo, Aschenbeck selected by Athletics, Cubs to round out 2024 MLB Draft
Luke White, Sports Editor • July 16, 2024

Junior SS Ali Camarillo and senior LHP Evan Aschenbeck rounded out the 2024 MLB Draft for Texas A&M baseball on Monday as they were selected...

Bob Rogers, holding a special edition of The Battalion.
Lyle Lovett, other past students remember Bob Rogers
Shalina SabihJuly 15, 2024

In his various positions, Professor Emeritus Bob Rogers laid down the stepping stones that student journalists at Texas A&M walk today, carving...

Chancellor John Sharp during a Board of Regents meeting discussing the appointmet of interim dean Mark Welsh and discussion of a McElroy settlement on Sunday, July 30, 2023 in the Memorial Student Center.
Analysis: Chancellor Sharp’s retirement comes with new dilemmas
Nicholas Gutteridge, Managing Editor • July 2, 2024

Texas A&M System Chancellor John Sharp announced Monday he will be retiring on June 30, 2025.  A figure notorious in state politics,...

Social media-activated vending machine draws crowd in Rudder Plaza

For+the+2017-2018+Howdy+Week%2C+Twitter+and+Texas+A%26amp%3BMs+merging+and+interactive+media+team+presented+a+tweeting+vending+machine+in+Rudder+Plaza.
Photo by Photo by Lauren McCaskill

For the 2017-2018 Howdy Week, Twitter and Texas A&M’s merging and interactive media team presented a tweeting vending machine in Rudder Plaza.

A new type of social media promotion has popped up on campus in the form of a vending machine that encourages students to interact with Texas A&M’s social media accounts.
Students can follow the university accounts and post a picture with the hashtag the machine provides and then receive their gift of choice. The machine provided an opportunity to build the university’s social media presence, according to Michael Green from A&M’s Emerging & Interactive media team.
“We’re just trying to promote Texas A&M’s social media and let incoming students know what our university accounts provide,” Green said.
The event was called “Rough, Tough Free Stuff” and offered students the chance to receive free A&M merchandise by logging on to Twitter or Instagram and posting a tweet or picture. The idea for this came from a similar machine used at Twitter’s headquarters, according to director of social media and project leader Krista Smith.
“I used one at Twitter last fall,” Smith said. “I’m a social media nerd and it was a really cool experience for me. I started looking to see if there was an opportunity for this on campus and Howdy Week seemed like the perfect time.”
With so many students free to explore campus during Howdy Week, a lot of students have been able to attend the event.
“I’ve never seen something like this before” said biomedical engineering freshman Alex Britt, “I think it is really effective and I followed A&M on social media because I was waiting in line. I would’ve followed them anyway, but this was a really cool way to get the word out.”
Smith said students have been interested in learning about A&M’s social media and that the team tries to provide a lot of important information while also making posts fun and interactive.
“It’s been fun for us to see people talking about it on Instagram and Twitter,” Smith said. “I also admire our students for standing in line for hours to do it and they get really excited when they get up there and what they wanted is still there.”
Smith said the vending machine is a great way to reach out to returning students and new members of the Aggie family.
“We’ve been here all summer without you guys and it’s great to see everyone back on campus, get to meet our team, and welcome our newest Aggies” Smith said.

Navigate Left
Navigate Right
  • The Texas A&M vending machine gives free A&M gear such as 12th Man towels, A&M baseball caps and A&M t-shirts.

    Photo by Photo by Lauren McCaskill

Leave a Comment
Donate to The Battalion

Your donation will support the student journalists of Texas A&M University - College Station. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

More to Discover
Donate to The Battalion

Comments (0)

All The Battalion Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *