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The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

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PETA’s ‘Abduction’ VR experience lands at A&M

PETAs+Abduction+VR+experience+sign+leading+vistors+toward+Rudder+Plaza+on+Friday%2C+March+31.
Photo by Photo by Ana Renfroe

PETA’s “Abduction” VR experience sign leading vistors toward Rudder Plaza on Friday, March 31.

Animal rights group People for the Ethical Treatment of Animals, or PETA, aims to put visitors in the hot seat with their nationwide “Abduction” VR experience tour.

PETA’s Abduction bus landed at Texas A&M, stopping in the Rudder Plaza on Friday, March 31. According to a press release issued March 30, PETA’s mission behind the tour is to encourage empathy for animals who are mutilated and killed in university laboratories.

The experience was open to all visitors, who would enter a mysterious truck and put on a virtual reality headset.

“They’ll seemingly find themselves stranded in the desert with a couple of fellow humans, abducted by aliens, taken aboard a spaceship and subjected to a terrifying experience similar to what animals endure in laboratories,” PETA Media Coordinator Amanda Hays wrote in the press release. “They’ll watch as others are subjected to experiments — inspired by real tests done on animals — knowing that they’ll be next.”

Spring 2023 “Abduction” tour administrator Zach Claxton was on-site helping to administer the experience.

“We’re on a coast-to-coast tour basically abducting people in virtual reality as a metaphor for what goes on for animals in medical laboratories,” Claxton said.

According to Claxton, the two-month-long tour will travel across college campuses, visiting approximately two campuses a weekend. The spring 2023 tour has already boarded 500 abductees, Claxton said.

The goal of the VR experience is to help raise awareness among students about the mistreatment of animals that PETA claims is taking place at universities across the country, PETA Senior Director Rachelle Owens said in the press release.

“PETA is on a mission to open young people’s eyes to this cruelty, help them understand what it feels like and motivate them to join our call for a switch to superior, non-animal research,” Owens said.

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  • PETA’s “Abduction” VR experience tour truck with a visitor inside on Friday, March 31.

    Photo by Photo by Ana Renfroe
  • PETA’s “Abduction” VR experience tour truck parked in Rudder Plaza on Friday, March 31.

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About the Contributor
Ana Renfroe
Ana Renfroe, Head News Editor
Ana Renfroe, Class of 2025, is a journalism junior with a minor in professional writing from Bryan, Texas. Ana has served as The Battalion's head news editor from May 2023 to May 2024. Previously, she was the assistant news editor for the spring 2023 semester. Ana has covered breaking news, politics, and more. She typically covered the Texas A&M System and university administration, Texas and Bryan-College Station politics, student government and more. Ana previously hosted and produced episodes of The Batt Signal, The Battalion's news podcast. Additionally, she was a copyeditor and feature writer for Maroon Life magazine, and helped contribute to the Aggieland Yearbook.
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