The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

Junior G Wade Taylor IV (4) covers his face after a missed point during Texas A&Ms game against Arkansas on Feb. 20, 2024 at Reed Arena. (Jaime Rowe/The Battalion)
When it rains, it pours
February 24, 2024
Ali Camarillo (2) waiting to see if he got the out during Texas A&Ms game against UIW on Tuesday, Feb. 20, 2024 at Olsen Field. (Hannah Harrison/The Battalion)
Four for four
February 20, 2024
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A&M welcomes new journalism professors from CNN, Dallas Morning News
A&M welcomes new journalism professors from CNN, Dallas Morning News
Ana Renfroe and Stacy Cox April 19, 2024

At a ceremony honoring Aggie journalists, Texas A&M announced it will welcome three new journalism professors in the fall. New hires will...

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Texas A&M outfielder Jace Laviolette (17) hits a home run during Texas A&M’s game against The United States Air Force Academy on Tuesday, April 16, 2024 at Olsen Field. (Hannah Harrison/The Battalion)
No. 1 Aggies combine for 28 runs in doubleheader sweep of Crimson Tide
Luke White and Justin ChenApril 19, 2024

Game 1 If the Texas A&M baseball team can treat each inning like it’s been playing in the fifth frame during the past week, it shouldn’t...

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Members of the 2023-2024 Aggie Muster Committee pose outside the Jack K. Williams Administration Building. (Photo courtesy of Aggie Muster Committee)
Orchestrating a century-old tradition
Sydnei Miles, Head Life & Arts Editor • April 18, 2024

As Muster approaches, the Aggie Muster Committee works to organize a now century-old tradition. These students “coordinate every facet” of...

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(Graphic by Ethan Mattson/The Battalion)
Opinion: ‘Fake Money,’ real change
Eddie Phillips, Opinion Writer • April 19, 2024

Us Aggies live privileged existences: companies beg us to take on tens of thousands in loans.  I know this may sound contradictory, but the...

Republicans, Democrats turn to Web videos to get messages for support out

WASHINGTON (AP) – President Bush and Democratic front-runner John Kerry are engaged in a high-tech political showdown that combines the targeting power of direct mail with the glossy appearance of a television commercial.
The format is a Web video message e-mailed to millions of the Democratic and Republican rank-and-file.
”It’s animated direct mail,” said Michael Cornfield, research director of the Institute for Politics, Democracy and the Internet at George Washington University. ”It’s meant to mobilize supporters, raise money and create buzz.”
Thanks to advances in technology, campaigns are making widespread use of Web videos that are quicker to produce and cheaper to distribute than direct-mail literature sent to voters’ homes or television commercials.
And unlike those TV ads, the videos that appear on the Internet face none of the content regulations of the 2002 campaign finance law, including the statement by the candidate of ”I approved this ad.”

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