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The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

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The Battalion May 4, 2024

Travis Scott’s new clothing collaboration drops on campus

Aggies waited for morning release of rapper’s new clothes at bookstore hours before opening
Student+holding+Texas+A%26M+Cactus+Jack+t-shirts+on+Thursday%2C+April+4%2C+2024%2C+at+the+Texas+A%26M+bookstore.+%28Adriano+Espinosa%2FThe+Battalion%29
Photo by Adriano Espinosa
Student holding Texas A&M Cactus Jack t-shirts on Thursday, April 4, 2024, at the Texas A&M bookstore. (Adriano Espinosa/The Battalion)

In the early morning hours, students lined up outside the MSC Barnes & Noble Bookstore, all in hopes of scoring a piece of Travis Scott’s newest Cactus Jack Texas A&M clothing drop on April 4. 

The record company Cactus Jack launched a “first-of-its-kind” college-inspired collection of apparel, “Jack Goes Back to College,” with A&M as one of the 28 colleges selected. Founder and rapper Travis Scott teamed up with Fanatics, Lids and Mitchell & Ness for the collection.

The collection features sweatpants, hats, backpacks, hoodies, crewnecks and T-shirts with unique designs inspired by the A&M brand. Prices ranged from $58-$160 but weren’t enough to sway fans and resellers.

Cactus Jack A&M merch lines the shelves before students rush in on Thursday, April 4, 2024, at the Texas A&M bookstore. (Adriano Espinosa/The Battalion) (Photo by Adriano Espinosa)

The Director of Strategic Initiatives for Lids Sports Group, Tanner Witsken assisted Lids U with the collaboration. Witsken said the apparel launch can be appreciated by all students who enjoy Scott’s other creations. 

“[We tried to] tap into the cultural relevance with Cactus Jack and Travis Scott and bring some really unique and higher-end products to the college marketplace,” Witsken said.  “… It’s going to be a little disruptive and cater to the fashion fan and culture consumer. It definitely is disruptive in terms of the challenges and bringing it to market, but there’s a reason that we did it, and you can see it with the line.” 

Outsources brand ambassador Jasmine Bowie assisted with the launch on early Thursday morning. Bowie said the store opened at 8 a.m. and students shopped the collection for hours. A DJ booth and speakers playing Scott’s music were set up outside the bookstore entrance for those in line to enjoy as fans spent their morning shopping.

DJ Catnip playing Travis’ greatest hits and other rap music for the crowd on Thursday, April 4, 2024, at the Texas A&M bookstore. (Adriano Espinosa/The Battalion) (Photo by Adriano Espinosa)

Biomedical science senior Taha Hussain said she has been a fan of Travis Scott for years and lined up outside at 7 a.m.

“I’m most excited about the T-shirt, and just to have a piece of merchandise with my school and my favorite artist on it, I think that is awesome,” Hussain said. “I’m a rager. I love Travis Scott. I am a big fan … When I heard about this, I got really excited and, at the same time kind of disappointed because of the expensive prices, but what can you do?” 

Fans at the launch spent a pretty penny to participate in the collaboration, and some even bought large amounts to resell online. 

Finance sophomore Cal Graham arrived at the event at 6:45 a.m. and waited around two hours to get inside.  

“I just needed a new sweatshirt, and since I’m a Travis Scott fan and all my friends were coming, it was the perfect opportunity to get an exclusive cool sweatshirt,” Graham said. “It was all really good quality, and I like the designs … if it were cheaper, I would have bought a lot more.”

The front of the line on Thursday, April 4, 2024, at the Texas A&M bookstore. (Adriano Espinosa/The Battalion) (Photo by Adriano Espinosa)
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Mikayla Martinez, News Writer
Mikayla Martinez is a Junior journalism major from Austin, Texas.
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    THOMPSON '59Apr 10, 2024 at 5:19 pm

    HOW MANY CORPS TROOPS WERE IN LINE TO BUY TS CLOTHING???

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