VICE had baby goats available at their venue for festival goers to take pictures and play with.

The SXSW bookstore lets attendees visit their favorite authors and get their books signed if they have an interactive badge.

Demo Taped performs at Pandora Radio’s venue.

Sixth Street is the central hub of Austin’s cultural activity, pictured is a spontaneous jazz parade walking through sixth street.

The streets of Austin are filled with colorful and detailed murals and street art.

Country singer Walker Hayes performed at Pandora Radio’s venue on March 14. 

Locals on sixth street often dress up and take pictures with tourists.

The night life lines each side of sixth street including venues and bars and tourists are willing to stand in lines of hours to get into the best ones.

Austin Police Department keep a close watch on sixth street, keeping officers stationed all along the street.

Performer Charles Ragnel specializes in plucking his guitar to create a unique type of music and make money during the SXSW festival.

Street artists are forced to perform in extreme ways in order to gain attention from the crowd, this singer plays while laying down on the sidewalk.

Often performers are seen with nontraditional instruments like buckets or pans.

Sixth Street is packed from dawn til dusk during festivals like South by Southwest.

Some musical groups use the SXSW festival as an opportunity to film music videos for their personal music careers.

The vendors on sixth street offer the best style and freshest outfits, this vendor specializes in tribal print.

Sixth Street never fails to surprise the unsuspecting visitor with what will be on display.

Videographers line the streets of sixth street, offering their video production services to passing pedestrians.

It is not uncommon to find dogs and even puppies on sixth street.

Some media outlets use sixth street as a back drop for their interviews with rising artists.

The roads surrounding sixth street were closed to ensure the safety of the pedestrians and SXSW attendees.

Scarlett Ray Watt is a ventriloquist that performs and interacts with the crowds at SXSW and on sixth street.

This band of drummers drew people in from every side of sixth street with their thunderous rhythm. 

Khalid performed at SXSW this year in the SONY venue.

Pubs and bars are often at full capacity during SXSW, they also give rising bands an opportunity to play in packed venues.