The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

The Student News Site of Texas A&M University - College Station

The Battalion

Advertisement
Texas A&M University System Chancellor John Sharp attends the Class of 1972 50-year reunion in Kyle Field on April 20, 2022.
A&M System’s Title IX director suspended after supporting Biden's Title IX changes
Nicholas Gutteridge, Managing Editor • May 23, 2024
Advertisement
Texas A&M fans react after The Aggies win the NCAA Bryan-College Station Super Regional at Olsen Field on Sunday, June 9, 2024. (CJ Smith/The Battalion)
The mad dash to Omaha
Ian Curtis, Sports Reporter • June 21, 2024

After Texas A&M baseball’s win over Florida sent the Aggies to their first Men’s College World Series Championship Series in program...

Texas A&M pitcher Ryan Prager (18) delivers a pitch during Texas A&M’s game against Kentucky at the NCAA Men’s College World Series at in Omaha, Nebraska on Monday, June 17, 2024. Prager went for 6.2 innings, allowing two hits and zero runs. (Chris Swann/The Battalion)
Sixth sense
June 18, 2024
Advertisement
Enjoying the Destination
Enjoying the Destination
Cara Hudson, Maroon Life Writer • June 17, 2024

For the history buffs, there’s a story to why Bryan and College Station are so closely intertwined. In 1871 when the Texas Legislature approved...

Advertisement
Chris Hemsworth as Dementus in Furiosa: A Mad Max Saga.
Review: ‘Furiosa’ is a must-see
Justin ChenJune 4, 2024

My jaw dropped open in 2016. Rarely in life does that happen, but the viewing experience of “Mad Max: Fury Road" was something to behold....

Stop feeding the beast

Frederica+Shih+%26%238212%3B+THE+BATTALION
Frederica Shih — THE BATTALION

It’s that time of year again. The weather is a little chillier, the leaves have changed colors, our families are on their way down as they get ready to feast with us and mom already has the turkey basted for the oven. That’s right — it’s time for Black Friday sales.
Time for another day of saying how thankful we are as Americans just to have food and quality family time before we throw all that thanks out the window mere hours later to become crazed consumers.
With Black Friday now starting early on Thanksgiving Night at major stores such as Walmart, Target and even Victoria’s Secret, the consumerism has just gone too far.
Black Friday has been so vividly skewed it hardly resembles anything remotely beneficial anymore.
To put it in perspective, there have been seven deaths and 90 injuries associated with Black Friday shopping within the last eight years, according to blackfridaydeathcount.com, which — you guessed it — sells T-shirts for a discounted price with these statistics on them during Black Friday.
People have pepper-sprayed each other over an Xbox, trampled employees or other people to death and fallen asleep at the wheel from exhaustion, all in the name of being the first one to get the best deal on Black Friday.
It’s a fear-driven consumerism cycle that is unlike any before it. As companies fear their competition out-selling them and consumers fear being the last one to any good holiday gift deals, stores open earlier and earlier and cut more and more into Thanksgiving — a time when Americans across the country, across the spectrum of religious or personal beliefs, have gathered with their families just to enjoy each other’s company.
It doesn’t stop there. Employees are also forced to miss all of Thanksgiving as they prepare the store for the chaos that will likely ensue at their stores hours before the crowds even come. So now Black Friday shoppers aren’t only cutting into their own Thanksgiving time, they are cutting into the time and lives of millions of others.
This week used to be just about family. Spending time with them, playing football in the yard after a big Thanksgiving dinner, or digging out “It’s a Wonderful Life” to watch for the millionth time as everyone gets ready for the winter holidays.
Stop and think about your favorite memory as a kid from this time of year. Was it that doll you got after your mom went Black Friday shopping that you can’t even recall the name of now, or was it hanging out with your parents, grandparents, cousins, aunts, uncles and family friends?
The only way to end the madness is to stop feeding the beast. End this cycle of earlier, earlier, more, more. All throughout the holiday season stores offer deals, discounts, freebies and giveaways. All the rush the stores have instilled in us for Black Friday is a fear mechanism for a fear that isn’t even real — a fear of missing out on a “once in a lifetime price.”
It’s time Americans forget Black Friday and spend Thanksgiving Night where they actually want to — eating dinner with loved ones and sleeping off the turkey in a nice warm bed.
Lindsey Gawlik is a telecommunication media studies junior and news editor for The Battalion.

Leave a Comment
Donate to The Battalion

Your donation will support the student journalists of Texas A&M University - College Station. Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

More to Discover
Donate to The Battalion

Comments (0)

All The Battalion Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *