Star-studded
Kia: Kia’s commercial features Pierce Brosnan, aka James Bond, in a pitch meeting with a Kia advertiser. Brosnan keeps anticipating the commercial to have a typical James Bond spin, but at every turn the agent makes it clear the important action is the car, not snipers, missile launchers or explosions.
T-Mobile: Kim Kardashian West stars in this mock PSA, pleading with users to “Save the Data” so they can continue to keep up with her online. She ensures viewers that by saving the data they’ll be able to view her important updates like what outfit she’s wearing that day, what make up she’s using, her vacations and more.
Wildcard
Coca-Cola: Though Coca-Cola’s official ad will not be released until game day, a few teaser trailers were released in the days leading up to it. They feature the hashtag #MakeItHappy and messages about behavior on social media. Danica Patrick, race-car driver, makes an appearance to talk about some of her problems with bullying on social media, and ensure people are thinking before they post.
BMW: BMW’s commercial advertises their new electric car, BMW i3. It opens with a flashback to a “Today Show” segment from 1994 in which Katie Couric and Bryant Gumbel are discussing the newest advancement of the time — the Internet. Couric asks someone offscreen, “Can you explain what internet is?” before the scene cuts to today. The reporters are driving together in the BMW i3, discussing its new features and parodying themselves 21 years ago.
Humor
Snickers: Snickers continues its “you’re not you when you’re hungry” campaign with a “Brady Bunch” parody. Marcia Brady, the feminine and girly older sister, is replaced by Danny Trejo in a full leather ensemble, ax in hand. After eating the Snickers, Marcia returns once again to her beautiful, level-headed self. Before the commercial ends, though, Steve Buscemi makes his debut as Jan Brady.
Doritos: Doritos has chosen to let their fans make and vote on the ads for this year. A front-runner in the past, expectations are high, but the participants did not disappoint. The entries were narrowed down to 10, and then voted on using webcam facial recognition technology, alerting Doritos to how the viewers reacted. From lemonade stand auctions, flying pigs and a man child, each of the finalist ads were laugh-out-loud worthy. Voting is closed, and the winner’s ad will be released during the game, but whichever one of the 10 won, it must have been close.
Heartwarmers
Toyota: Toyota’s ad features Amy Purdy, U.S. paralympic team snowboarder, and a voiceover of Muhammad Ali delivering a powerful speech. The ad follows Purdy as she tries to succeed in several challenges, including snowboarding, ballroom dancing and mountain biking. Purdy really emulates Toyota’s campaign, #OneBoldChoice.
Budweiser: Budweiser’s Super Bowl ads have become highly anticipated, and its iconic Clydesdale puppy duo return in this year’s ad. The two begin as close friends, but are separated by an unfortunate accident. The puppy travels far to return home, and after facing obstacles like rain, mud and even a wolf, the unlikely friends reunite happily.